If you are like many others, your financial resources are tied up largely in non-cash assets. From a tax standpoint, it may be better for you to give something other than cash.
When you make charitable gifts to WQW of stock, bonds, mutual funds, or other long-term appreciated assets (assets you have held for over one year and that have grown in value), you receive a double tax benefit. You receive a charitable deduction for the current fair market value of the asset and you are not taxed on your capital gain in the asset. This means you receive a tax break for the appreciation on which you never paid taxes.
By using appreciated assets, your gift costs you less! Always seek the advice of your financial adviser before considering such a gift!